MILAN DESIGN WEEK 2018: SALONE AND FUORISALONE

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Milan Design Week 2018: Salone and Fuorisalone

Arrived at its 57th edition Milan Design Week, worldwide known as Salone del Mobile, is one of the most important event for the furniture and design industry. From April 17th to April 22nd 2018, Rho-Fiera Trade Exhibition center turns into an international design center thanks to Salone del Mobile and other events, such as Eurocucina, FTK 2018, il Salone del Bagno and il Salone Satellite, the exhibition area dedicated to emerging young designers. Salone del Mobile isn’t just Rho Fiera Trade Exhibition center but the event spreads throughout the whole City of Milan, with Fuorisalone’s events in different design districts.

Must-visit Design Districts

The Fuorisalone event sees the involvement of almost all the districts in the city, even though some are more active than others in terms of offering high-profile initiatives.

  • Ventura Future – emerging talents and young artists

One of the latest addition to the Milanese design scene, Ventura Future was born with the aim to demonstrate the proactive role played by the design world in shaping the future. Housed in three locations in the Loreto district – including the doors of Loft, a beautiful Milanese gallery space, and FuturDome, the former meeting place of the Futurist movement – the projects of Ventura Future showcase the future epoch of design. Projects held at the former pharmacy faculty of Viale Abruzzi, an ancient building with an early-century residency style where former students left traces of their labors offer the ideal backdop to highlight creativitiy of the future.

Ventura Future : M2 (green line) and M1 (red line) Loreto. Official website: www.venturaprojects.com.

  •  Ventura Centrale – combining old and new

The formerly abandoned 9 spaces of the Magazzini Raccordati in via Ferrante Aporti, once home to important local warehouses, provide visitors with a visually evocative experience. Under the rough tracks and characteristic vaults of the Milan’s Stazione Centrale creativity – a specific focus on design from the Netherlands and Belgium – takes centre stage featuring an eclectic mix of contemporary design by showcasing both emerging as well as established brands.

Ventura Centrale: M2 (green line) and M3 (yellow line) Centrale F.S. and M3 (yellow line) Repubblica. Official website: www.venturaprojects.com.

  •  Porta Venezia in Design

Porta Venezia in Design combines the contemporary side of design to the art and architecture of the liberty style characteristic of Porta Venezia area. This area is particularly interesting for its Liberty itineraries organised in collaboration with FAI-Fondo Ambiente Italiano free and upon reservation. During the Fuorisalone showroom and stores introduce the latest creations in design with a particular focus on Liberty style and the food&wine field.

Porta Venezia in Design: M1 Porta venezia. Official website: www.portaveneziaindesign.com.

  • Brera – artsy and bohemian allure

This is the district that houses a Pinacoteca and art Academy famed throughout the world. This artsy neighbourhood with its narrow, cobbled streets boasting a dense concentration of antique shops, galleries, showrooms and prestigious locations, exudes a truly alluring, bohemian aura year-round. During the Fuorisalone, Brera offers a high-profile events calendar, featuring several of the world’s most prestigious brands, and focuses on attracting a design savvy, culturally oriented public.

Brera district: M2 (green line) Lanza, M2 (green line) Moscova. Official website: www.breradesigndistrict.it.

  • Tortona Design Week – former warehouses and innovation

The area, home to former warehouses and factories, becomes a major display platform featuring a slew of futuristic, original and experimental events targeted, according to the organisers, at creating a truly knockout effect. Big names and loads of emerging talents create an urban workshop of contemporary design.

Tortona district: M2 (green line) Porta Genova, M2 (green line) Sant’Agostino. Official website: www.tortonadesignweek.com.

  • 5 Vie Art+Design District – promotion of Milan’s old town

Aptly named 5vie after the “five streets” that form the area, the district is simultaneously one of the city’s oldest but also emerging districts. The area spans from the Pinacoteca Ambrosiana, up to the Basilica of Sant’Ambrogio and the church of San Satiro, where Bramante worked. One of Milan’s least touristy and best-kept secrets, the area participates officially in Design Week with a triple circuit consisting of showrooms displaying the latest in design, old artisan workshops where you can admire traditional handicrafts (in particular in via San Maurillio and via Santa Marta) and a cultural itinerary featuring museums, churches, cloisters, archaeological sites and breathtaking inner courtyards.

5 Vie district: M2 (green line) Sant’Ambrogio, M1 (red line) Cordusio. Official website: www.5vie.it.

And then again: La Fabbrica del Vapore in via Procaccini, the Green Island on show from Porta Garibaldi to Porta Genova, university campuses and dozens of other locations: discover them all at www.fuorisalone.it

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